Thursday, April 19, 2012

Adam Willhoeft - Digital Media Marketing Consultant | Social Media Strategist | Online Reputation Specialist

Adam Willhoeft is a digital media marketing consultant, social media strategist and an online reputation specialist. He works with C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and results to the clients he works for.

Skills and Experience Summary (2012)

· 7 yrs. experience, with specific to digital/social media strategies and digital media buying

· 4 yrs. experience in a project manager role

· Bought and optimized over $25,000,000+ in ad inventory for online campaigns

· Managed annual advertising budgets over $12,000,000+

· Performance Driven – it all comes down to ROI

· Strong ability to influence key stakeholders and related decisions

· Ability to lead, work autonomously and collaboratively in a fast-paced team environment delivering top quality results with a positive demeanor

· Strong history in managing client relationships and expectations

· Adapts to change quickly

Project Management

· Proficient in the direct management of cross-functional production teams

o Managed a team of 8 (media buyers, designers, developers, and network engineers)

o Managed up to 15 agencies/networks at one time to deliver against the same goal

· Managed complex multi-disciplinary project teams through all phases of the project life cycle, providing leadership, coaching, and training to achieve aggressive targets

o Evaluated deliverables to ensure the work met requirements and maintained a high level of quality

· Fluent with the use of project management tools and methodologies.

o Advanced skills in Microsoft Project, Microsoft Office, and Visio

· Ability to think “outside the box” and contribute to the improvement of internal processes

· Managed digital marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis

o Tracked and analyzed the performance of digital marketing campaigns in order to recommend ways to optimize programs that deliver value and surpass objectives.

· Strong analytical and problem solving skills

Digital Media Buying (Web|Mobile|Social|Video|Email)

· Google Adwords certified

· I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns

o P&L accountability and competitive against KPI’s

o Optimized and analyzed results of purchased media in order to maximize revenue opportunities, and reach campaign objectives

§ Conducted A/B and multivariate testing to optimize landing pages

· Expertise in performance branding and digital strategies in national and international markets

o Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points

· Acquired web and mobile inventory in RTB from all the major DSPs and ad exchanges with the help of DMPs on a CPA, CPC and CPM basis

o Ability to manage complex negotiations to successful closure and delivery

o Handled the tasks of generating insertion orders, sending out creative, and confirming ad space and tracked the delivery of all purchased media

o Increased client cookie pools up to 100x

· Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)*

· Relationships with all the media representatives within all the top advertising and mobile networks

· High proficiency in Excel for reporting and analysis

· Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)

Search Engine Optimization(SEO)

· Solid understanding of search engine ranking factors, algorithms, site architectures and strategies. (Post Google Panda)

o Ranked a client on the first page of Google for the keyword, “home phone”

· Extensive experience with keyword research, density analysis, reporting and link building tools

· Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan

· Ability to execute a link building strategy that will lead to improvement of lead generation and web prominence in order to gain leadership position online

· Established progressive link building campaigns.

· Monitored competitor’s websites to establish “best practices” for improving website content, SEO strategy and lead generation.

· Understanding the social media environment, including blogs, social networks, article directories and forums as an important component for SEO.

· Researched, identified and established partnerships with authoritative web sites for link-building

· Up to date on current search engine news, trends, algorithm changes, and SEO best practices

Contact Adam Willhoeft


Ryerson University, Toronto, ON

Bachelor of Commerce in Information Technology Management