Adam Willhoeft is a digital media marketing consultant, social media strategist and an online reputation specialist. He works with C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and results to the clients he works for.
Skills and Experience Summary (2012)
· 7 yrs. experience, with specific to digital/social media strategies and digital media buying
· 4 yrs. experience in a project manager role
· Bought and optimized over $25,000,000+ in ad inventory for online campaigns
· Managed annual advertising budgets over $12,000,000+
· Performance Driven – it all comes down to ROI
· Strong ability to influence key stakeholders and related decisions
· Ability to lead, work autonomously and collaboratively in a fast-paced team environment delivering top quality results with a positive demeanor
· Strong history in managing client relationships and expectations
· Adapts to change quickly
Project Management
· Proficient in the direct management of cross-functional production teams
o Managed a team of 8 (media buyers, designers, developers, and network engineers)
o Managed up to 15 agencies/networks at one time to deliver against the same goal
· Managed complex multi-disciplinary project teams through all phases of the project life cycle, providing leadership, coaching, and training to achieve aggressive targets
o Evaluated deliverables to ensure the work met requirements and maintained a high level of quality
· Fluent with the use of project management tools and methodologies.
o Advanced skills in Microsoft Project, Microsoft Office, and Visio
· Ability to think “outside the box” and contribute to the improvement of internal processes
· Managed digital marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis
o Tracked and analyzed the performance of digital marketing campaigns in order to recommend ways to optimize programs that deliver value and surpass objectives.
· Strong analytical and problem solving skills
Digital Media Buying (Web|Mobile|Social|Video|Email)
· Google Adwords certified
· I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns
o P&L accountability and competitive against KPI’s
o Optimized and analyzed results of purchased media in order to maximize revenue opportunities, and reach campaign objectives
§ Conducted A/B and multivariate testing to optimize landing pages
· Expertise in performance branding and digital strategies in national and international markets
o Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points
· Acquired web and mobile inventory in RTB from all the major DSPs and ad exchanges with the help of DMPs on a CPA, CPC and CPM basis
o Ability to manage complex negotiations to successful closure and delivery
o Handled the tasks of generating insertion orders, sending out creative, and confirming ad space and tracked the delivery of all purchased media
o Increased client cookie pools up to 100x
· Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)*
· Relationships with all the media representatives within all the top advertising and mobile networks
· High proficiency in Excel for reporting and analysis
· Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)
Search Engine Optimization(SEO)
· Solid understanding of search engine ranking factors, algorithms, site architectures and strategies. (Post Google Panda)
o Ranked a client on the first page of Google for the keyword, “home phone”
· Extensive experience with keyword research, density analysis, reporting and link building tools
· Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan
· Ability to execute a link building strategy that will lead to improvement of lead generation and web prominence in order to gain leadership position online
· Established progressive link building campaigns.
· Monitored competitor’s websites to establish “best practices” for improving website content, SEO strategy and lead generation.
· Understanding the social media environment, including blogs, social networks, article directories and forums as an important component for SEO.
· Researched, identified and established partnerships with authoritative web sites for link-building
· Up to date on current search engine news, trends, algorithm changes, and SEO best practices
Contact Adam Willhoeft
http://linkedin.com/in/adamwillhoeft
http://facebook.com/adam.willhoeft
Education
Ryerson University, Toronto, ON
Bachelor of Commerce in Information Technology Management
